Download Full Text (1.8 MB)
White card with blue border made to shape white cloud. Blue and red ship with Hebrew text on it, and blue airplanes. Red printed Hebrew text on right.
Information Provided by Michael D. Bulmash: Colorful Zionist Jewish New Year card created around the establishment of the Israeli state and its 1948 War of Independence, and soon after the Holocaust. It is designed with a message of hope for the immigration of Holocaust survivors and refugees from Europe. The text in Hebrew reads "A year of massive immigration," with images of a ship named Galila and airplanes. Sending Shana Tova-Jewish New Year- cards has been a venerable Jewish tradition, even as the themes and motifs of these cards have changed with changing times and circumstances. Biblical themes were commonplace for many years. Later cards would reflect the customs and traditions of the eastern European shtetl Jews. Alternatively, they could evoke a sense of pride in their prosperity, carrying on Jewish customs and a thriving family life in larger European cities. As Jews left the “old country” at the turn of the twentieth century for new lands, Shana Tova cards reflected an emigrant’s desire for opportunity, religious freedom, and freedom from persecution in their new homeland. In the wake of the Holocaust, Shana Tova cards could thematize Jewish refugees-the surviving remnant- seeking sanctuary from a Europe devastated by the Nazi scourge. There were perilous journeys in salvaged boats and ships to a Palestine that seemed as elusive as the Promised Land for Moses. Yet as the immigrants eventually settled their new homeland, raising families, working and defending their cities and kibbutzim- men, women and children co-participants in the common project of building a new nation- Shana Tova cards would reflect a burgeoning pride: photos of men and women proudly marching in their military uniforms, but as well singing Hatikvah and dancing the Hora. Shana Tova cards feature this Jewish pioneer who is self-reliant, hardened by working the land, raising a family as well as a military force: a secular Zionist who would never again fall prey to aggressor nations wishing his demise.
2 1/2 x 4 1/4"
Airplanes, New Year's, Zionism, Zionist, Israel, Immigration
1945 - Present: Post-Holocaust Commemoration & Revitalization: Displaced Person Camps; Refugees and Emigration; Postwar Trials; Israel Statehood
"Shana Tova [Happy New year's], Celebrating Immigration" (2015). Bulmash Family Holocaust Collection. 2015.2.85.