Consumer Preferences for Fair Trade Foods: Implications for Trade Policy
Policymakers are considering including stricter standards in international trade agreements. Using auctions to assess preferences, we find that the median consumer places no premium on fair trade foods produced under more stringent labor and environmental standards. This indicates that current trade policies may be preferable to U.S. consumers.
Corrigan, Jay R. and Rousu, Matthew C., "Consumer Preferences for Fair Trade Foods: Implications for Trade Policy" (2008). Choices 23(2): 53-55. Faculty Publications. Paper 50.